7 emails – 7 days. Can you learn social media in just 2 minutes per day?

This sounds like a great idea and I’m eager to get started. In total I will invest 14 minutes of reading time to get a grasp of Social Media Marketing. I’m signed up and ready to go. Visit Buffer and sign up to try this for yourself.

Day 4 – Timing and Frequency


  • What’s the ideal amount to post per day?
  • How often should you post?
  • When should you post?
  • What should you post?

There are 6 basic types of posts. Images are ideal – almost all the time.

  1. Links
  2. Images
  3. Video
  5. Reshares
  6. Plain-text

Create a 4:1 ratio of sharing: for every four “staple” updates, publish one different type for variety


It really depends on your country. There are a range of tools to help you monitor and analyze – see this Buffer post.

Here’s an overview of what SumAll found in terms of best practices for social media timing (all times are Eastern Time).

  • Facebook – 1-4pm and 2-5pm weekdays
  • Twitter – 1-3pm weekdays
  • Google+ – 9-11am weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr – 7-10pm weekdays and 4pm on Fridays
  • Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best


There are no hard rules here. Post as often as you have engaging, entertaining, or useful content to share. As an example:

  • Facebook – 1-2 times per day
  • Twitter – 5 times per day or more
  • LinkedIn – 1 time per day, Monday through Friday
  • Google+ – up to 5 times per day

You have to do some testing for yourself and see what works.

Today’s task – Choose a content plan, schedule, and frequency for each social media channel.

A Twitter plan for my business

Links, Images, Reshares, Quotes, Plain text

Weekdays 9am – 9pm

4-5 times a day