7 emails – 7 days. Can you learn social media in just 2 minutes per day?
This sounds like a great idea and I’m eager to get started. In total I will invest 14 minutes of reading time to get a grasp of Social Media Marketing. I’m signed up and ready to go. Visit Buffer and sign up to try this for yourself.
Day 4 – Timing and Frequency
Question.
- What’s the ideal amount to post per day?
- How often should you post?
- When should you post?
- What should you post?
There are 6 basic types of posts. Images are ideal – almost all the time.
- Links
- Images
- Video
- Quotes
- Reshares
- Plain-text
Create a 4:1 ratio of sharing: for every four “staple” updates, publish one different type for variety
Timing
It really depends on your country. There are a range of tools to help you monitor and analyze – see this Buffer post.
Here’s an overview of what SumAll found in terms of best practices for social media timing (all times are Eastern Time).
- Facebook – 1-4pm and 2-5pm weekdays
- Twitter – 1-3pm weekdays
- Google+ – 9-11am weekdays
- LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
- Tumblr – 7-10pm weekdays and 4pm on Fridays
- Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
- Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
Frequency
There are no hard rules here. Post as often as you have engaging, entertaining, or useful content to share. As an example:
- Facebook – 1-2 times per day
- Twitter – 5 times per day or more
- LinkedIn – 1 time per day, Monday through Friday
- Google+ – up to 5 times per day
You have to do some testing for yourself and see what works.
Today’s task – Choose a content plan, schedule, and frequency for each social media channel.
A Twitter plan for my business
Content
Links, Images, Reshares, Quotes, Plain text
Timing
Weekdays 9am – 9pm
Frequency
4-5 times a day
