For at least as long as WordPress has been around, search engine optimization has been taking heat from the masses. With claims of snake oil, sorcery and witchcraft being tossed around, if your business card had those three ominous letters on it, you had best be looking over your shoulder.
But how much of what is said about SEO is fact and how much is fiction? How much of the criticisms are coming from people who don’t really understand SEO to begin with? Is it really dead? Can the people selling SEO services be trusted or are they looking to scam unwary business owners? Is it even worth paying for SEO services?